*** “Twelve weeks of Christmas?” you say, with an incredulous tone. That’s a lot of Christmas… or is it just enough?! You decide: here
Small Business Saturday.
Small Business Saturday, which falls on November 26th this year, is a an initiative of American Express, the credit card well known for supporting brick-and-mortar mom-and-pops. It’s part of the busiest-shopping-weekend-of-the-year triumvirate, which includes Black Friday and Cyber Monday. However, unlike these other two shopping holidays, Small Business Saturday doesn’t support the big box retailers; it supports the little guys!
Ok, for real y’all, just the name of this special day gives me warm fuzzies. I love supporting small business! However, that whole penny pinching quest of mine can get in the way of this more often than not. However, having a specific day dedicated to this makes it even easier, and hopefully, the specified day encourages small businesses to have their own sales, sharing in the busiest shopping weekend of the year.
Here’s where you come in! To get the word out about Small Business Saturday, first check out their website here.
No really, click on that link now. It will open in another window and you can come back to me in a minute.
Ok, good. If you clicked on the link, you probably noticed the whole Facebook sharing thing. If not, there’s a direct link here.
Your mission, if you choose to accept it (and c’mon, it’s easy!) is to social-media-nudge the mess out of this! Share it on Facebook, Twitter, E-mail, in conversations with friends and family… anyone. Get the word out!
Small Business Saturday is still a relatively new holiday (ok, it’s only two years old), so not everyone knows about it. It’s our job, as penny pinching advocates, to promote this holiday and increase its awareness. (I know… misuse of the word “holiday,” but that’s what the American Express website calls it, so move on, language purists.)
The more people that know about it means more people will partake in it, which means more small businesses will feel encouraged to drop their prices, take a percentage off, et al, if even for one day.
And of course, the last component of your mission: SHOP on Small Business Saturday. Even if a particular (small) business is not in the American Express OPEN Retail Index, patronize it anyway. When you’re checking out and they say “thank you,” (and hopefully they do), tell them you’re just partaking in Small Business Saturday! Hopefully they’ll ask you (or look it up) if they don’t know what this means, and you can explain to them (or Google can). When it comes to Small Business Saturday, the more the merrier!
Well… looks like you’ve got work to do, dear GPP readers and accidentally-stumbled-here-via-search-engine folks!
1. Check out http://www.smallbusinesssaturday.com/.
2. “Like” them on Facebook and share the link:
3. Tweet it!
4. Bring it up in random conversation… with whoever you randomly converse with!
5. Put it in your calendar.
6. Shop small on November 26th, 2011. It’s as easy as getting coffee from that little cafe you’ve been meaning to go to… instead of Starbucks.
Happy (small) Shopping!!!
***To read the previous posts in this ongoing, twelve part series, go here. Only 5 weeks left!